In the spring of 2023, I wrote the copy for the launch of WoodWick ReNew, a sustainably-minded candle collection. The launch included desktop and mobile home pages, as well as copy to accompany samples for the press.
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WW ReNew PR box insert copy:
WoodWick® ReNew
Consciously created.
WoodWick® ReNew fragrances are consciously created to help you make a thoughtful choice that reflects your discerning style. Each fragrance was created using bio-based ingredients, including upcycled materials and essential oils. The wax blend includes naturally-derived ingredients, is free of dyes, and the packaging is composed of recycled and recyclable materials, making WoodWick® ReNew a thoughtful choice for your sophisticated space. We’ve specially selected the hand-placed wooden wick for a softer, subtle ambient sound.
WoodWick® ReNew fragrances are consciously created to help you make a thoughtful choice that reflects your discerning style.
Prioritized messaging/bullets:
Fragrance descriptions:
Cherry Blossom & Vanilla
Top: Coconut, Peach, Orange, Apple, Red Fruits
Mid: Oat Milk, Lavender, Jasmine, Cherry Blossom, Rose
Base: Cedarwood, Almond, Tonka Bean, Sandalwood, Amber, Vanilla Essence
Drifting scents of cherry blossoms are intertwined with almond, orange, and Madagascar vanilla notes.
Ginger & Turmeric
Top: Orange, Lemon, Aniseed, Elemi
Mid: Ginger, Eucalyptus, Cinnamon, Lavender, Turmeric
Base: Praline, Vanilla, Cedarwood, Caramel
Notes of spicy ginger and Timur pepper from Nepal get an intriguing twist with turmeric and orange scents.
Lavender & Cypress
Top: Lemongrass, Bergamot, Elemi
Mid: Lavender, Geranium, Tonka Bean
Base: Cedarwood, Cypress, Fir Balsam
Aromatic French lavender scents are woven with lemon, cedarwood, and cypress essential oils.
Tomato Leaf & Basil
Top: Purple Basil, Litsea, Sweet Orange
Mid: Fresh Sage, Thyme, Gardenia
Base: Rosewood, Crushed Basil, Soft Woods
A lush garden with notes of Egyptian basil, fresh tomato leaf, and clove.
Incense & Myrrh
Top: Aniseed, Pine, Coconut, Myrrh, Cardamom
Mid: Lily of the Valley, Violet, Neroli, Rose, Orris
Base: Sandalwood, Cedarwood, Vanilla, Patchouli, Incense
A deep, aromatic blend of myrrh from Namibia, sweet woods, and a touch of orange fragrance.
Black Currant & Rose
Top: Lime, Cassis Bud, Pink Pepper
Mid: Rose, Black Currant, Red Berry
Base: Cedarwood, Sandalwood
Black currant notes from France add a subtle tartness to classic rose and cedarwood essential oil.
WoodWick® ReNew
Consciously created.
WoodWick® ReNew fragrances are consciously created to help you make a thoughtful choice that reflects your discerning style. Each fragrance was created using bio-based ingredients, including upcycled materials and essential oils. The wax blend includes naturally-derived ingredients, is free of dyes, and the packaging is composed of recycled and recyclable materials, making WoodWick® ReNew a thoughtful choice for your sophisticated space. We’ve specially selected the hand-placed wooden wick for a softer, subtle ambient sound.
WoodWick® ReNew fragrances are consciously created to help you make a thoughtful choice that reflects your discerning style.
Prioritized messaging/bullets:
- Plant-based soy coconut wax blend, free of dyes and additives
- Fragrances made with bio-based ingredients, upcycled materials, and essential oils
- Ingredients that can be traced to the source, such as lavender from France
- Amber glass vessels made using 55% post-consumer recycled glass
- Cork lid from responsibly sourced trees
Fragrance descriptions:
Cherry Blossom & Vanilla
Top: Coconut, Peach, Orange, Apple, Red Fruits
Mid: Oat Milk, Lavender, Jasmine, Cherry Blossom, Rose
Base: Cedarwood, Almond, Tonka Bean, Sandalwood, Amber, Vanilla Essence
Drifting scents of cherry blossoms are intertwined with almond, orange, and Madagascar vanilla notes.
Ginger & Turmeric
Top: Orange, Lemon, Aniseed, Elemi
Mid: Ginger, Eucalyptus, Cinnamon, Lavender, Turmeric
Base: Praline, Vanilla, Cedarwood, Caramel
Notes of spicy ginger and Timur pepper from Nepal get an intriguing twist with turmeric and orange scents.
Lavender & Cypress
Top: Lemongrass, Bergamot, Elemi
Mid: Lavender, Geranium, Tonka Bean
Base: Cedarwood, Cypress, Fir Balsam
Aromatic French lavender scents are woven with lemon, cedarwood, and cypress essential oils.
Tomato Leaf & Basil
Top: Purple Basil, Litsea, Sweet Orange
Mid: Fresh Sage, Thyme, Gardenia
Base: Rosewood, Crushed Basil, Soft Woods
A lush garden with notes of Egyptian basil, fresh tomato leaf, and clove.
Incense & Myrrh
Top: Aniseed, Pine, Coconut, Myrrh, Cardamom
Mid: Lily of the Valley, Violet, Neroli, Rose, Orris
Base: Sandalwood, Cedarwood, Vanilla, Patchouli, Incense
A deep, aromatic blend of myrrh from Namibia, sweet woods, and a touch of orange fragrance.
Black Currant & Rose
Top: Lime, Cassis Bud, Pink Pepper
Mid: Rose, Black Currant, Red Berry
Base: Cedarwood, Sandalwood
Black currant notes from France add a subtle tartness to classic rose and cedarwood essential oil.