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SUMMARY
PROFESSIONAL EXPERIENCE
Freelance Copywriter, Yankee Candle: 2016–2018; 2023–present
Senior Copywriter, Yankee Candle: 2018–2023
Newell Brands, South Deerfield, MA/Remote
Senior Editor, Different Leaf Magazine: 2019–present
Northampton, MA/Remote
Managing Editor, Take Magazine: 2017
Holyoke, MA
Senior Editor, FamilyFun: 2008–2015
Meredith Corporation, Northampton, MA
ADDITIONAL EXPERIENCE
Clerk, Fundraising Committee, Powell House (volunteer): 2025–present
Freelance Writer, Innovate413: 2015–2017
Freelance Marketing Manager: 2016–2017
Emily Rosenfeld Jewelry, Florence, MA
TECHNICAL SKILLS
EDUCATION
Bachelor of Arts, 1994
Hampshire College,Amherst, MA
Master of Fine Arts, 2025
Massachusetts College of Art and Design, Boston, MA
- Experienced copywriter and brand expert serving retail and wholesale audiences
- Manager of complex projects requiring synergy, multi-tasking, and problem-solving
- Accomplished editor with more than 25 years of experience in crafting exceptional content
- Writer with proven versatility and a diverse portfolio covering a wide range of topics
PROFESSIONAL EXPERIENCE
Freelance Copywriter, Yankee Candle: 2016–2018; 2023–present
Senior Copywriter, Yankee Candle: 2018–2023
Newell Brands, South Deerfield, MA/Remote
- Utilize the specific voice and consumer need state for each of the company's home fragrance brands (Yankee Candle, WoodWick, Chesapeake Bay Candle) in order to craft engaging copy
- Write activating headlines, product descriptions, emails, romance copy, retail signage — all the communication needed to bring a brand to life and inspire conversion
Senior Editor, Different Leaf Magazine: 2019–present
Northampton, MA/Remote
- Edit all pages of this national “Journal of Cannabis Culture,” write engaging headlines, subheads, and decks, and proofread entire issue
- Assign, edit, and upload online content for differentleaf.com
Managing Editor, Take Magazine: 2017
Holyoke, MA
- Utilized project management software to track workflow and communicate with team members
- Reported and wrote articles for print and web, often with a one-day turnaround
- Translated all print content for the web, including writing SEO-friendly headlines and summaries, and resizing and uploading images
Senior Editor, FamilyFun: 2008–2015
Meredith Corporation, Northampton, MA
- Edited and wrote feature stories for an audience of 4.5 million readers
- Developed fresh, new approaches to presenting content, such as updated department topics and columns, and additional design elements offering the reader multiple points of entry
ADDITIONAL EXPERIENCE
Clerk, Fundraising Committee, Powell House (volunteer): 2025–present
- Facilitate biweekly development meetings for a non-profit Quaker retreat center
- Write outreach, ask, and thank-you letters and other communication support as needed
Freelance Writer, Innovate413: 2015–2017
- Craft profiles and take photographs of local entrepreneurs for an online audience
Freelance Marketing Manager: 2016–2017
Emily Rosenfeld Jewelry, Florence, MA
- Managed social media accounts; edited and designed marketing newsletters
- Added new customizable products to online store sites
TECHNICAL SKILLS
- Proficient in Microsoft Office Suite, Google Apps (Docs, Sheets, Drive), Workfront, Adobe InCopy, MailChimp; comfortable with Photoshop, InDesign, Illustrator, Wordpress
EDUCATION
Bachelor of Arts, 1994
Hampshire College,Amherst, MA
Master of Fine Arts, 2025
Massachusetts College of Art and Design, Boston, MA